All-new Tank 300. See you out there.

For the Australian launch of the all-new GWM Tank 300, we created a campaign and brand platform designed to appeal to everyone’s ‘carpe diem’ mentality and take life back. Inspired by the research that humans have 60,000 thoughts a day, we wanted to visualise what all the clutter, noise and unpredictable chaos that builds up and flickers around in our minds, looks like. Then surprisingly, amongst all the randomness, we begin to see a single hero thought recurring and repeating itself. Until we grab that one thought and see where it takes us. The Tank 300 represent freedom and escape. And the line ‘See You Out There’ is the invitation to grab life with both hands and get there.