Ora EV at Melbourne fashion week.

To support GWM’s sponsorship of Melbourne Fashion Week (M/FW) 2023, we created a campaign promoting the all-new Ora EV. Designed and styled by former Porsche designer Emanuel Derta, the Ora is GWM’s first fully electric vehicle to be launched in Australia and New Zealand.

The Melbourne Fashion Week campaign celebrates the style, sass, and self-assurance of the Ora EV with a collection of fashion-inspired headlines.