All-new Cannon Alpha Hybrid

The integrated campaign, with the tagline ‘Makes effort look effortless’, demonstrates the powerful performance and off-road capabilities of the Cannon Alpha as it draws on its exceptional engineering technology and 3.5 tonne towing capacity to tackle the most demanding of tasks.

The campaign’s hero TVC opens in an unforgiving, rugged, windswept location. Equally unforgiving and rugged-looking locals watch on bemused, then in open-mouthed amazement, as the Cannon Alpha effortlessly rises to the challenge and tows a hefty boat from the water, up the boat ramp and along a steep road with ease.